I am going to explain the ‘why’, ‘how’ and ‘what’ of the Butterfly Model. But before I launch into this brief overview of the Butterfly Model methodology that I use to support learning and change in schools, businesses and communities it would be helpful if showed you what The Butterfly Model looks like in the form of a simple, one page matrix with a few words and images.
Don’t be fooled by the simplicity of this model. It’s taken me over 30 years to get the essence of personal and collective transformation down to a one page matrix. The complexity comes once you have got a handle on the basic elements of the model. Graves’ mantra of keeping things simple, but no simpler, is key to the design and delivery of The Butterfly Model programmes.
The Butterfly Model is a self-organising system that uses simple systems with regular feedback to engage with and influence complex situations, organisations and events.
I do enjoy the detailed aspect of this matrix and exploring the relevance, specific application and creative elements. But today, lets start with the big picture, this is what I’m going to focus on.
The WHY? of the Butterfly Model is answered in the left hand column: The Human Conditions that we are all born with. These conditions are simply products of our evolution.
When these conditions are truly given a value then innovation, exploration and creativity will thrive as a matter of course.
The HOW? is found on the top line reading left to right. In all the programmes whether they are one to coaching, team development or community projects the how is always the same:
- First: Value - understand your values and drives and put them at the heart of your endeavour: If you know what connects and drives you then your foundations will be strong. Confusion over this simple point has made many a venture painful and even fail. How many people do you know that ‘have’ values but don’t’ ‘live’ them?
- Second: Create - know what you want to create and make sure you’re up for the challenge: We are born to create and innovate and, if we can harness this creative energy around a shared goal (values) and simple (but not simplistic) structure (The Butterfly Model) then wonderful things happen.
- Third: Educate - what noticeable impact is this having on learning, skills and abilities?
Finally the What? is what happens when the Why? connects with the How? The body of the matrix is the What? The interconnection and connectivity of all these elements at each moment of our lives create a dynamic force for growth or decline, support or aggression, value or anti-value. It is through the exercises and encounters, research and reflection that we use during the programmes that bring this simple matrix to life. I explore these in more detail through my blog. For now, I’ve enjoyed introducing you the Butterfly Model through this blog and I look forward to talking to you more about it soon.